Parasoleil

Parasoleil is an architectural products company that sees their work from the perspective of the people who use the spaces that they help to create. Bridging art and environment is at its core to create places where people want to be all over the world.

As a Senior Marketing Manager at Parasoleil, I have been in the position to drive marketing programs, collateral development, and partner with both product development and sales teams to achieve business growth success. This experience has allowed me to develop stronger project management skills and the ability to prioritize across multiple projects and team members.

Website Redesign

Worked alongside web development and design teams to improve the functionality and UX of a five year old website. Through the improved design, more qualified leads are provided to the sales team and newsletter subscriber growth increased with new opportunities to opt-in through the utilization of strategically designed contact forms. Successfully launched the new site in April 2021.

Sample Kit and Collateral Development

Collaborated with the Director of Brand and Strategy along with product and sales teams to develop a new sample kit to be distributed to sales reps and architecture firms. The kit included new material samples to display the laser cut edge quality, upgraded powder coat finish chips, and various collateral pieces to illustrate Parasoleil’s dedication to designing quality products.

Product Photography

Created a library of stock product photography including hardware, finishes, and patterns with in-house photo studio.